It was bad near the end of the 1980's. Sales were just horrible from 10 years before. Those motorcycle dealerships who survived were in bad shape. But, there were a light at the end of the tunnel that only a few forsaw.
Two things most unexpected happened. The baby boomers came back to motorcycling and so did their kids. Seems they never forgot the fun and good times and with increased incomes could now purchase large and more expensive motorcycles. Their kids also wanted to get into the action and they did. Suddenly, things were looking up... but for how long?
The popularity of Cruisers and Sports Bikes took off which isn't surprising when you look at it closely. Older riders (baby boomer crowd) like luxury and comfort and don't need the rush of speed thus Cruisers. The younger croud can take the riding position of the Sport Bike and wanted the new rush of speed...
The Standard motorcycle was being left behind the new race of owing a Cruiser or Sport Bike. By the early 1990's you almost couldn't find a manufacturer offering one!
Very Late 1980's --- The Motorcycle Rises Again!
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